JUNE 8, 2015 | BY GINA ACOSTA

PetSmart is enlisting the help of a cat-loving celebrity to launch a new kind of social media campaign.

The retailer has teamed up with actress Mayim Bialik to celebrate cat ownership and encourage cat adoption. Mayim, a longtime cat lover who is very passionate about adoption, has an adopted cat named Frances, a once feral cat that was deserving of a forever home.

http://www.retailingtoday.com/article/petsmart-launches-cat-selfie-campaign